The digital switchover campaign for London has launched with a street party for residents of the capital’s real Albert Square led by EastEnders stars June Brown and Rudolph Walker.
In just six months’ time, on 4 April 2012, analogue TV services for nearly 12m viewers across the London TV region will start to be switched off. The campaign will include TV and radio advertising, special messages on screen and a letter sent to households eligible for the Switchover Help Scheme.