Permitted use of the CAI Logo
With thousands of advertisements being placed every year in local 'freebie' newspapers and telephone directories the office of the CAI is kept busy in ensuring wherever possible that the CAI Logo has not been misused and placed in the advertisement of a non-member.
The CAI takes a very serious view of the misuse of the CAI Logo and reports every occurrence to Trading Standards without exception.
More often than not the abuser when caught will say 'I put the logo in my advert because I intended to join the CAI'.
Application for membership, which can take up to two months from the office receiving a completed application form, does not automatically entitle the applicant to use the CAI logo.
A process has been put in place to check and ensure that all applicants are able to conform to the Rules and Regulations set down by the CAI for its membership, this will include a pre-membership inspection by the CAI's Inspector.
Not every applicant is able to demonstrate that they can comply with the membership criteria and therefore their application is rejected.
The CAI Logo is:
The Registered ® Trademark of the Confederation of Aerial Industries Ltd
The CAI logo is protected under the Trade Marks Act (1994) and the Consumer Protection from Unfair Trading Regulations Act (2008).
Non-members using or that have used the CAI logo without permission can be found on below in our Rogue Trader section.
The CAI has its fair share of companies claiming to be a member of the CAI, when in fact they are not.
These we see as only having one aim and that is to fraudulently dupe the public into using the services that they offer by implying that they are a member and have the backing of an Internationally Recognised Trade Body.
The CAI Logo is a Registered ® Trade Mark and anybody found using the Mark without permission is committing a criminal act.
Unlike the CAI membership, we cannot guarantee that these companies are competent in the work that they do; their standard of workmanship; or have adequate Public and Employers Liability Insurance, if any.
The following companies have been found using the CAI's Logo whilst not in membership and have been reported by the CAI to Trading Standards.
One such case resulted in magistrates imposing a £2000 fine plus £848.76p costs.
The CAI cannot entertain any complaints against these companies and customers with a grievance should report the matter to their local Trading Standards Office.
|Able Cables||Essex||On Own Website|
|SAS A1 Satellite Aerial Systems||Kent||On Own Website|
|ACC Aerials||County Durham||On Own Website|
|Teleview Aerials||Lincolnshire||Yellow Pages & Own Website|
Frequently Asked Questions:
Q. I see that I have been added to your list of Rogue Traders for claiming CAI Membership when I was not entitled to do so, How long will my name remain on the list?
A. Your name will remain on the list for a minimum period of 12 months after we have been notified of your false claim.
Q. Why will you not remove our name sooner?
A. Yellow Pages, Thomson Local and other directories are still in circulation long after their expiry date, when the CAI are satisfied that your advertisement poses a minimum risk to the consumer the CAI will at its own discretion remove your name from the list.
Q. I am losing business because my name still appears on your Rogue Traders list, why will you not remove it from the list?
A. If you had not made a false claim to CAI Membership in the first instance, your name would not have appeared on the list. You only have yourself to blame.
Rogue Trader News - 'Branding' man fined £2880.
Darren Leigh, aged 33, of Horseymere Gardens, St Helens, pleaded guilty today to eight offences at St Helens Magistrates Court.
St Helens Council’s Trading Standards Section had brought the prosecution. The court heard that Mr Leigh, a director of One Stop Satellite Service Ltd, of Jackson Street, St Helens, had used a variety of logos in advertising for his business, including Yellow pages, his own website and company vans, when he was not authorised to do so.
Council watchdogs had investigated a complaint made by the Confederation of Aerial Industries (CAI) back in March 2009. The CAI, who operate a Code of Conduct, which protects customers of their members, were unhappy that Mr Leigh was using their logo, which is a registered trademark. Officers found that the business was also using the Freeview logo and the government backed “Get Set for Digital” logo and the “Digital Tick”, when he was not licensed to do so.
Trading Standards and the organisations concerned had written to the business many times between March 2009 and August 2012 requesting that he remove the offending logos. Unfortunately, the director failed to respond to these requests so the council had no option but to take legal action.
The court fined Mr Leigh £2880 and he was ordered to pay £1000 costs.
Councillor Richard McCauley, St Helens Council’s Cabinet Member for Environmental Protection and Safer Communities said “ The court have sent a clear message to the few businesses that fail to rectify errors they have made, when requested to do so by our officers. Consumers are reassured when they see that a business is using the logo of a well-known organisation, as they believe that the business will meet strict standards to be a member. False use of such logos is a serious issue, as if things do go wrong, the customer is unable to call on the trade organisation for help”.