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Marketing Report - an update Suzanne Hamm-Bury, Marketing Specialist Evolving Connectivity 2018 Welcome to the spring 2018 edition of Feedback and another exciting marketing update for the CAI. This is a busy time for the CAI as we begin to focus very much on our main show of the year, Evolving Connectivity 2018. This year will see the CAI returning to the National Motorcycle Museum in Birmingham, where we are sure that the show will be an even bigger success than it was last year. All of the relevant industry questions will be asked right here, and with top presenters visiting the industry’s top independent show for signal reception and distribution, this really is a show not to be missed! The office is also pulling plans together for another Gala Dinner and industry presentation evening. The Dinner will be held at the Arden Hotel on Wednesday 25 April, accompanied by the Tim Jenks Band! Fast track registration is now available when you visit: http://evolvingconnectivity.com/index. php/visitor-registration City & Guilds Accreditation The CAI is pleased to report that the City & Guilds Accreditation that we were awarded 3 years ago continues to go from strength to strength. A recent study undertaken from the office shows half of the installers who completed a CAI course did so because of our City & Guilds Accreditation. As most of you will know by now, a major percentage of the CAI’s Education & Skills programmes will be carrying the City & Guilds logo on certificates issued by the CAI. However, we have to work hard this end to retain City & Guilds Accreditation. To do this, the CAI has to undergo regular audits for quality. Our audit for this year was completed in February 2018, Amanda Ward and Tim Jenks worked hard in making sure all our evidence and procedures were in place to make sure we continue our accreditation moving forward. To find out more regarding CAI training and our City & Guilds Accreditation, contact the CAI office today! TrustMark Scheme We continue to be very pleased with the success of the TrustMark campaign. The CAI members converting themselves to TrustMark 2018 50 CAI Feedback Spring 2018