This program is designed for owners, managers and employees who require an understanding of digital marketing methods and opportunities, and some practical skills they can use in their roles.
This short course will help you to create your own digital marketing plan of action designed to achieve your short- and longer-term marketing goals and objectives.
Compared to traditional methods of promotion and advertising, digital marketing can offer a very cost effective and measurable means to generate awareness and revenue, particularly for start-ups and small and medium sized businesses.
A digital marketing strategy will give you a foundation on which to build all your key online marketing activities, and to ensure business objectives are being met.
The objectives of this short course are to give you an understanding of the marketing planning process and how you can use it to create your own digital marketing strategy. You’ll be shown tools that you can use to better understand your customers, your strengths and weakness, how social media can be used to reach your customers and how you can optimise your website to increase sales.
You will be taken through marketing theory, processes and techniques to help develop your digital marketing strategy including:
After completing this course, you should have a basic understanding of:
The course is classroom based with a mix of tutor presentations and individual exercises
Multiple choice question and answer papers
This programme is run over 1 day.
|Event Date||27-Nov-2019 9:30 am|
|Event End Date||27-Nov-2019 5:00 pm|
|Location||Watford - CAI Ltd|